2019 - 2024
BizzIt
B2B data experience platform
Our roleProduct development: infrastructure, backend & frontend development
U.S., U.K., India, Canadamarkets covered
Freemiumto paid conversion model
2019 - 2024engagement period
AI + integrationscore platform pillars
BizzIt is a B2B sales intelligence platform that automatically discovers companies matching a sales team's ideal customer profile, tracks signals like funding rounds, leadership changes, and product launches, and delivers qualified prospects directly into Salesforce - without a sales rep lifting a finger.
The problem with manual prospecting
Manual prospectingSales teams waste 40% of their time finding the right companies to target. The data is scattered across LinkedIn, Crunchbase, industry news, and internal notes. Nothing connects.
Reactive toolsEven the best reps miss signals their competitors catch first. Existing tools are reactive: you search, you find, you act. BizzIt inverted that model.
The problem isn't data - it's signal.Most B2B tools surface every company equally. BizzIt's AI learns from outcomes - which outreaches converted, which companies responded - and surfaces the right targets at the right time.
What we built
AI recommendation engine - Trained on company signals, growth patterns, and sales criteria to continuously identify prospects matching each team's ICP. No manual list-building.
Real-time intelligence feed - News aggregation tracking product launches, leadership changes, funding rounds, and competitive moves.
Company benchmarking - Contextualization engine comparing a target company against its competitive set across firmographic, technographic, and engagement dimensions.
Salesforce integration - Qualified prospects flow directly from BizzIt into CRM. Lead scoring built in. No context switching.
Coverage and reach
The platform operates across U.S., U.K., India, and Canada - aggregating data from global business sources. The freemium model lets teams start free and scale paid as the platform proves value.
Why it works
The problem in B2B sales intelligence isn't data - it's signal. LinkedIn has 900M profiles. Crunchbase lists millions of companies. The news cycle is infinite. The real value is filtering: which signals matter for your ICP, and surfacing only those.
BizzIt's AI does that filtering continuously, in the background, while the sales team focuses on selling. LambdaWorks built the engine that makes that possible.